La fórmula secreta

An irreverent essay, unified only by the author’s unique voice, full of surreal moments and provocative scenarios related to intellectual debates about the Mexican national character. In the 1930s, Sergei Eisenstein made a film about Mexico, showing the spirit of the country by depicting authentic Mexican faces and its rich culture. Rubén Gámez shows these images again, using Eisenstein’s style, with surreal glimpses, showing the contrast between the authentic portraits a country of sharp faces, and images of modernity invading Mexico such Coca-Cola and European fashion. Through this paradox, what it means to be Mexican? (Cairo International Film Festival)